Every four years, the entire country pays close attention to the presidential election. Between presidential terms, however, elections take place that are just as important to the nation: the mid-terms. If you or someone you represent is trying to get elected to the legislative branch during the mid-terms, grabbing the…
The modern world of technology offers a wide range of options for connecting your organization or business with potential donors or new customers. Email, pay-per-click ads, and search engine optimization can be useful tools, but they’re not likely to compete with the advantages of direct mail any time soon.…
Whether you or someone you represent is running for a local council position or a much higher office, getting people that support your campaign out to the polls is crucial for winning elections. Phone banking, email newsletters, online ads, and television spots all have their place in a campaign, but…
There is a common assumption among the media that millennial voters communicate solely through electronic means, relying on Facebook for their news and texting their thoughts to their friends. Those in the political establishment know better, and a new study proves yet again that direct mail remains an effective way…
