Printing Services: Offset Printing, Variable Data Printing and Digital Printing



Even in this age of digital communication and instant messaging, there is no substitute for direct communication with your customers. If you want to see your business grow and attract new customers, you need to think outside the digital box and look for creative ways to market the products you produce and the services you offer.

Direct mailings are a great way to get the word out and tell the world about all the great things you have to offer. If you want to make the most of your direct mailing efforts, it helps to understand the various kinds of printing, including offset printing, variable data printing and digital printing.

Offset Printing

Offset printing is one of the most common, and most versatile, forms of printing, and it can be used for all kinds of marketing efforts – from brochures and flyers to catalogs and coupons. In offset printing the inked image is transferred, or offset, first from a plate to a rubber blanket and finally to the printing surface.

One of the biggest advantages of offset printing is its versatility. Offset printing can be used to create a wide range of mailings in all kinds of sizes. From the smallest postcards to the largest tabloid and everything in between, offset printing can produce it all.

Offset printing is also one of the lowest cost ways to get your marketing message to your customers. Offset printing customers can choose brochures, postcards and mailings in a single color or in two or even four-color variants. In fact, Caldwell Letter Service utilizes state-of-the-art offset printing technology, including a two-color Heidelberg MOZ and a four-color Shinohara offset press, to transform your ideas and make them a reality.

Variable Data Printing

Variable data printing (VDS), also known as variable information printing, is just as versatile and powerful as offset printing, but with a few key differences. With variable data printing, you can combine a number of data elements, including text, graphics and images, to create a top quality finished product.

Variable data printing can be used to create a wide range of direct mailers, from colorful brochures to black and white postcards. Best of all, variable data printing can be used to personalize and customize each new mailing, changing the finished product from one printing to the next. This allows for true personalization of your direct mailings, which can in turn improve response rates and boost your bottom line.

Digital Printing

Digital printing takes many forms, and the term refers to the methods used to transfer a digital image directly to a type of media. Whether that media is a piece of paper, a color brochure or plans for a new product, the concept remains the same.

Digital printing is often used to generate small-run jobs, including brochures, marketing materials, pamphlets and the like. Professional print shops use large-format and high-volume laser and inkjet printers to create their digital works of art.