The Enduring Relevance of a Printing Company



We may live in a digital world, but that does not mean that a printing company is any less relevant than it used to be. With the 21st century now well underway, it is now clear that the breathless predictions about the looming death of the printed word were overstated at best and completely wrong at worst.

What that means is that printing continues to be relevant to your marketing efforts. Even in the age of email and instant messaging, there is still a place for printed forms of advertising, including brochures, catalogs, coupons and other forms of direct mail. If your business is not taking advantage of these print formats, you could be missing out on thousands of additional sales and wasting your precious marketing dollars.

Understanding the Various Kinds of Printing

If you want to take full advantage of the printed word and the power it can impart, it is important to understand the various kinds of printing and how they can impact your business and help it grow. Working with a professional printing and mailing service< is essential, as is understanding the difference between offset printing and variable data printing.

Offset printing is one of the most efficient ways to transfer your ideas on to the printed page. At Caldwell Letter Service, we utilize state-of-the-art offset printing equipment, including a two-color Heidelberg MOZ and a four-color Shinohara offset press. These top quality offset printers, combined with a Mac-based system, can reduce setup time, cut costs and enhance the quality of the finished product.

Variable data printing can be just as useful for your business, and it is an integral part of what we do at Caldwell Letter Service. Variable data printing, or VDP, is a type of digital printing that combines several elements, including text, images and graphics, to create an integrated and professional finished product.

Variable data printing is sometimes referred to as variable information printing, or VIP, but no matter what you call it, this on-demand form of printing can be extremely valuable to all your direct mail marketing efforts. With variable data printing, all of the elements, including the text, graphics and images, can be changed from one piece to the next. This type of printing allows for truly personalized mailings, which in turn can improve response rates and enhance the effectiveness of the marketing campaign.

Custom Printing

No matter what forms of direct mail marketing you choose to focus on, creating a customized experience for the customers you target is one of the best ways to improve your results. Personalization and customization are more important than ever before, and incorporating them into your marketing efforts can boost your results, improve your brand image and help you make the most of your limited marketing dollars.

At Caldwell Letter Service, we can customize the experience for your customers and help your business grow. From large multi-part mailing packages to custom designed newsletters your customers will love, we are here to serve your needs and help you succeed.

We can create a full range of custom printed products, including membership appeal packages, holiday appeal letters for nonprofits and charities and even election mailings for your favorite candidate. Just give us a call and let us customize your direct marketing efforts.