You have probably heard the expression that size does not matter, but when it comes to marketing that is clearly not the case. When you open your mailbox, what gets your attention – the tiny little postcard tucked in the corner or the huge flyer right in the center of the box? Large format printing gets people’s attention, and they hear what your saying with their eyes.
Large format printing products are designed to get the attention of all who see them, and they do that job very well indeed.
If you want to wow your customers and truly get your attention, there is no better way to do it. Building an assortment of large format printing products into your direct mail marketing campaign is a great way to grow your sales, build your business and make more sales.
Posters, large brochures, signs, catalogs and other large format printing items are designed to get the attention of even the busiest consumer. Even if they ignore the rest of their mail, those large format items are sure to get a look. The fact that large format items get a better response is one of the biggest factors in their success. Year after year smart companies use large format mailing items to introduce new products, announce the grand opening of their latest branch or provide special offers to their existing customers.
If you would like to build large format items into your own direct mail marketing efforts, it is important to find a quality supplier who can transfer your ideas to the paper in a compelling and eye-catching format. Large format printing can be challenging, and you need a provider who is up to the task. Once you find that provider, you can start to build out your ideas and delight your customers with an assortment of larger than life offers.