Running a nonprofit agency is not always glamorous, and fundraising is a vital part of the equation. In recognition of National Small Business Week, now is the perfect time to look at the power of Direct Mail for Nonprofit Organizations of all types. For-profit businesses are not the only ones who can benefit from direct mail marketing – the same advantages that make direct mail marketing such a low cost and effective form of advertising are directly transferable to the nonprofit world.
In fact, direct mail marketing can be even more important for nonprofit agencies, who are often forced to run on a shoestring and preserve their precious resources however and whenever they can. After all, every dollar spent on marketing is one less dollar spent on good works. Finding a cost effective way to get the word out means that every dollar donated will work that much harder, and direct mail marketing has proven its effectiveness time and time again.
From reaching out to the existing donor base for additional gifts to finding new area donors to fund their operations, there are many ways direct mail marketing can turn the tide and help nonprofit agencies expand and grow their operations. If you run a nonprofit agency or work for one, why not view National Small Business Week as an opportunity to explore the power of direct mail marketing for yourself?