Unlike email, TV ads, and radio spots, postcards give people a representation of your message or brand that they can actually hold. Direct mail postcards are especially effective because they can keep paying off long after their initial delivery. By including a promotional offer or important information, your recipients…
If you’re looking for effective ways to reach out to new clients or connect with old ones, direct marketing advertising can be one of the most powerful tools at your disposal. Unlike more passive forms of marketing, such as television, radio, or newspaper ads, direct advertising specifically, targets individuals or…
Electronic mail is a powerful tool, but it simply can’t compete with the personal and tactile impact of direct printed mail. That’s why, if you run a business or organization in the Chicago area, finding a source for quality prints is essential. In order to find the top direct…
The modern world of technology offers a wide range of options for connecting your organization or business with potential donors or new customers. Email, pay-per-click ads, and search engine optimization can be useful tools, but they’re not likely to compete with the advantages of direct mail any time soon.…
If you’ve ever had to print and mail materials for a marketing campaign, event, or other project, you know how time consuming the entire process can be. By working with a company that provides direct mailing and printing services wrapped into one, you can get…
Whether you or someone you work for is running for a local council seat or a much higher office in government, election campaign materials sent by direct mail will likely play a crucial role in generating votes. While online marketing is playing a more important role in campaign strategy every…
Whether you or someone you represent is running for a local council position or a much higher office, getting people that support your campaign out to the polls is crucial for winning elections. Phone banking, email newsletters, online ads, and television spots all have their place in a campaign, but…
Whether you need to raise money to fund research or to get people in your community to volunteer for the less fortunate, the key to reaching your nonprofit’s goals is to effectively raise awareness. While your priorities are likely to be drastically different than a for-profit company, outreach requires…
When you want your company to connect directly with existing or potential customers, both direct mail marketing and email marketing are effective tactics. Each strategy, however, has its own unique advantages and disadvantages. By knowing where and when to use each method in your advertising campaign, you can make the…
If your small business or local organization has a mailing list with more than a dozen or so names, you’ve probably realized that maintaining an error-free directory can be a bit difficult. Making sure that your mailing list is filled with current addresses within your target demographic is, however, crucial…
